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Concept and Branding for a Souvenir Store, Designed by Elina Ayrapetyan

Concept and Branding for a Souvenir Store, Designed by Elina Ayrapetyan

Introducing “SouvenirFilm,” a haven for enthusiasts of Soviet cinema where nostalgia meets contemporary design. Our mission is to celebrate the rich heritage of Soviet filmmaking by offering a curated collection of iconic props and memorabilia that evoke the magic of the silver screen.

The concept behind SouvenirFilm is to transport visitors back in time to the golden era of Soviet cinema, where every film was a cultural phenomenon. From beloved classics to hidden gems, our souvenir shop is a treasure trove of cinematic history. Each prop is carefully selected to resonate with fans, serving as a tangible connection to their favorite movies and characters.

The name “SouvenirFilm” captures the essence of our brand, invoking memories of cherished moments spent watching Soviet films. It speaks to our commitment to preserving the legacy of these cinematic treasures for future generations to enjoy.

Our logo is a nod to the iconic imagery of Soviet cinema, with bold typography and minimalist design that pays homage to the era’s aesthetic. It serves as a visual anchor for our brand identity, representing our dedication to authenticity and craftsmanship.

Packaging and illustrations play a vital role in enhancing the overall brand experience. Every item in our collection is accompanied by thoughtfully designed packaging that reflects the nostalgia and charm of Soviet cinema. Our illustrations evoke the spirit of classic film posters, capturing the imagination and drawing visitors into a world of cinematic wonder.

Motion design brings our brand to life, creating immersive experiences that engage and inspire. From dynamic video content to interactive displays, we use motion design to showcase our collection in innovative and captivating ways.

Our advertising campaign is designed to spark curiosity and ignite a passion for Soviet cinema. Through targeted marketing strategies and engaging storytelling, we invite film lovers of all ages to explore the magic of SouvenirFilm.

Our website serves as a digital hub for cinephiles, offering a seamless shopping experience and a wealth of resources for exploring Soviet film history. With user-friendly navigation and rich multimedia content, we aim to educate, entertain, and inspire visitors from around the world.

In conclusion, SouvenirFilm is more than just a souvenir shop; it’s a celebration of storytelling, creativity, and cultural heritage. Whether you’re a die-hard fan or a casual moviegoer, we invite you to step into the world of Soviet cinema and create your own unforgettable memories with SouvenirFilm.

CREDIT

  • Agency/Creative: Elina Ayrapetyan
  • Article Title: Concept and Branding for a Souvenir Store, Designed by Elina Ayrapetyan
  • Organisation/Entity: Freelance
  • Project Type: Graphic
  • Project Status: Published
  • Agency/Creative Country: Russia
  • Agency/Creative City: Moscow
  • Market Region: Europe
  • Project Deliverables: Brand Creation, Brand Design, Brand Identity, Branding, Design, Illustration, Lettering, Logo Design, Packaging Design
  • Industry: Entertainment
  • Keywords: #design#branddesign#package#lettering#sovietmovies#sovietdesign#design#package#graphicdesign#souvenirs#merch#movies

  • Credits:
    Concept creator and designer: Elina Ayrapetyan

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