Maison Boinaud, one of the oldest and largest family-owned estates in Cognac, unveils its latest innovation: DE LUZE Sweet Ginger, a luminous liqueur blending the refinement of cognac with the vibrant energy of ginger.
To support this launch, the house entrusted Compair Design Studio with the creation of the packaging design, with a clear mission: to craft an identity that remains faithful to the elegant codes of DE LUZE while highlighting the unique character of this new product.

A design rooted in DE LUZE’s heritage :

DE LUZE’s visual identity is instantly recognizable through its signature blue tones, symbols of freshness and modernity. Compair Design Studio chose to preserve this DNA while adding new layers of expression: the iconic blue is enhanced with warm golden and copper foils, a visual tribute to the Charentais copper stills and the artisanal distillation mastery of Maison Boinaud.

Placing the product at the forefront :

The creative direction embraced a minimal and refined approach, allowing the brilliance and transparency of the liquid itself to take center stage. The label, balanced and restrained, acts as a frame that elevates the liqueur’s natural radiance.
A distinctive graphic element reinforces the product’s identity: ginger, placed prominently on the left side of the design. This ensures instant recognition of the key ingredient while visually expressing the product’s energy and vibrancy.

The challenge of the project was to create a hybrid visual language — one that anchors Sweet Ginger within the DE LUZE family, while opening it to new, contemporary drinking occasions. Designed to be enjoyed over ice or in cocktails, the liqueur embodies a more convivial and luminous interpretation of cognac.
This duality — heritage and innovation — guided the overall design approach: a timeless typography, a clear information hierarchy, and a chromatic palette combining freshness, warmth, and authenticity.

An identity shaped by the experience :

The result is a design that reflects both the craftsmanship of distillation and the lightness of a modern tasting experience. With DE LUZE Sweet Ginger, Compair Design Studio delivers packaging that respects the premium codes of Maison Boinaud while bringing a fresh creative impulse to the world of cognac.