Commercial Catering Butchers Brand Development and Digital Marketing

Commercial Catering Butchers Brand Development and Digital Marketing

CMB Foods, an award-winning, independent commercial catering butchers that has been family owned and run for more than 35 years.

They asked Chris Heighton and his team to help them develop a brand, website and digital marketing campaign that embodies and amplifies their long-established credentials and clear commitment to delivering high quality produce.

The team at CMB Foods are a joy to work with. They’ve been building their business for more than 35 years, accumulating unrivalled knowledge and expertise on meat and poultry. They’ve also won quite a few awards and secured all essential accreditations along the way. They supply schools and businesses, the catering trade and hospitality, and have a reputation for a farm to fork approach with their product range sourced, processed and prepared with full provenance and complete traceability.

CMB Foods approached our brand consultant at a critical time in their development: having acquired the capacity to successfully compete for larger contracts and new premises. With even more potential to realise, they needed their brand and marketing to better reflect their size and stature in the market.

The quality of the business shows through at every level: from company processes through customer sales enquiry and/or tender, through ordering to delivery and even provenance and traceability. Everything has been streamlined to deliver high quality produce and customer service.

We could see immediately where we could add value and so we set out to raise CMB’s profile as a business that could confidently and capably secure high value and high quality B2B contracts.

CREDIT

  • Agency/Creative: Heighton Agency
  • Article Title: Commercial Catering Butchers Brand Development and Digital Marketing
  • Organisation/Entity: Agency
  • Project Type: Graphic
  • Project Status: Published
  • Agency/Creative Country: United Kingdom
  • Agency/Creative City: Heathfield
  • Market Region: Europe
  • Project Deliverables: Advertising, Brand Rejuvenation, Creative Direction, Design, Web Design
  • Industry: Food/Beverage
  • Keywords: brand development, digital marketing, graphic design, web design, social media

  • Credits:
    Social Media Strategiest: Domonique Brumpton
    Creative Director: Chris Heighton

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