Comfy Art is an online store responsible for Egyptian designers and furniture manufacturers who provide all the furniture that family members need, products with distinctive, comfortable, and high quality products with the ability to create customised products for the customer to suit the style of his home, offering unique products and an enjoyable experience that gives you a sense of calm while you explore your creativity. The company name “Comfy Art” means the comfort and relaxation you feel when you get its products.
The Brief: A modern logo with the current trend of simplicity and symbolism. Clearly legible, and fairly smooth.
The project: Comfy art came to us to create a brand identity that matches their ambition within the market as they prepared to launch, and after discussions, we thought the logo was a text tag, so the logo is a distinct typographic treatment of the company name.
For the logo, we sought to create a unique brand, where the sign is stable in the mind of the consumer. For this purpose, the letters were created from scratch, striving to preserve the shapes that represent a more modest, light, and flexible brand idea. Visual adjustment between characters has also been applied to make reading more enjoyable.
We used orange as the main tone for being the highlight color of creativity, and combining it with tone of beige, bringing a light, spontaneous, fun that creative chromatic accord. These are colours that convey a sense of comfy. The result is a light, creative, powerful, and unique brand.
The highly bespoke comfy art wordmark was crafted with an emphasis on subtle finessing and refinements evident throughout the letterforms. This logo is used proud and confident.
- Agency/Creative: Zulu Design Studio
- Article Title: Comfy Art Brand Identity by Zulu Design Studio
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Egypt
- Agency/Creative City: damietta
- Market Region: Middle East
- Project Deliverables: Brand Design, Brand Identity, Brand Mark, Design, Logo Design
- Industry: Manufacturing
- Keywords: Furniture, Graphic Design, Branding, Design, Brand Refresh
Art Director: Sherif Elbezra
Graphic Designers: Yomna Mohamed