Arch is more than just a bar, a brewery or a pub, it’s a movement. It is an attempt to bring what is deepest in human relationships added to the complexity of notes that each beer can acquire, combined with an environment that breathes that feeling. As in life in society, the brand expresses the daily dichotomy lived by each of us, boring moments and welcoming moments, through the conflict between colors present in each palette.
CREDIT
- Agency/Creative: Thomaz Edmundo
- Article Title: Colourful Beer Packaging for Arch Craft Beer By Thomaz Edmundo
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Brazil
- Market Region: South America
- Project Deliverables: Brand Creation, Brand Identity, Branding, Graphic Design, Illustration, Product Architecture, Research
- Format: Can
- Substrate: Metal
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
