Colored Packaging for Lëpety Snack Dog Food
Lëpety is a line of snacks for dogs totally natural and balanced with essential nutrients for the health of pets.
The name Lëpety comes from a variation of the French word le petit, the little one. The vibrant and cheerful brand identity, like any happy pet, portrays cheerful tones and illustrations that reverse the logic of a walk with the dog. With a variable chromatic system and very inspired by the urban culture of large cities, it uses reticles, collages and posters to communicate the product.
- Design Agency: André Candeloro - ADD Branding
- Organisation/Project Type: Freelance, Published Commercial Design
- Article Title: Colored Packaging for Lëpety Snack Dog Food
- Brand / Project Name: Lëpety Snack - Dog food
- Strategic Deliverables: Brand Naming, Product Naming
- Design Deliverables: Packaging Design, Illustration, Brand Identity, Graphic Design, Brand Guidelines
- Location: Brazil
- Market Country: Brazil
- Market Region: South America
- Product Category: Pets & Animals
- Consumer Packaging Format: Sachet
- Consumer Substrate / Material: Plastic