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Colored Packaging for Lëpety Snack Dog Food

Colored Packaging for Lëpety Snack Dog Food

Lëpety is a line of snacks for dogs totally natural and balanced with essential nutrients for the health of pets.

The name Lëpety comes from a variation of the French word le petit, the little one. The vibrant and cheerful brand identity, like any happy pet, portrays cheerful tones and illustrations that reverse the logic of a walk with the dog. With a variable chromatic system and very inspired by the urban culture of large cities, it uses reticles, collages and posters to communicate the product.

CREDIT

  • Design Agency: André Candeloro - ADD Branding
  • Organisation/Project Type: Freelance, Published Commercial Design
  • Article Title: Colored Packaging for Lëpety Snack Dog Food
  • Brand / Project Name: Lëpety Snack - Dog food
  • Strategic Deliverables: Brand Naming, Product Naming
  • Design Deliverables: Packaging Design, Illustration, Brand Identity, Graphic Design, Brand Guidelines
  • Location: Brazil
  • Market Country: Brazil
  • Market Region: South America
  • Product Category: Pets & Animals
  • Consumer Packaging Format: Sachet
  • Consumer Substrate / Material: Plastic

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