Lëpety is a line of snacks for dogs totally natural and balanced with essential nutrients for the health of pets.
The name Lëpety comes from a variation of the French word le petit, the little one. The vibrant and cheerful brand identity, like any happy pet, portrays cheerful tones and illustrations that reverse the logic of a walk with the dog. With a variable chromatic system and very inspired by the urban culture of large cities, it uses reticles, collages and posters to communicate the product.
CREDIT
- Agency/Creative: André Candeloro - ADD Branding
- Article Title: Colored Packaging for Lëpety Snack Dog Food
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Brazil
- Market Region: South America
- Project Deliverables: Brand Guidelines, Brand Identity, Brand Naming, Graphic Design, Illustration, Packaging Design, Product Naming
- Format: Sachet
- Substrate: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
