Levelling up a logistics company from local deliveries to worldwide supply chain

Collext is a motivated logistics company based in Manchester, UK, that offers a complete logistics supply chain for eCommerce startups and small/medium business customers. They take distribution off your hands to give you more time to focus on growing your business. Outsourcing this part of your service to someone who has the knowledge and experience, will drive efficiency and increase customer satisfaction. They’re always there to help no matter where you are on your business journey.

Collext had begun to outgrow its previous visual identity after 3 years of establishment and needed a way to recognise the business’ evolution from a local logistics team to a worldwide 3PL supply chain. A way to achieve this would be to create a cohesive visual identity set for their brand, and apply that to materials across their range of services.

Brand Design
An abstract visual representing an open package was created using arrows to suggest movement in multiple directions for the logo’s icon. The name of the business accompanies the icon and is supported by the service name for different service levels.

Colour Palette
We chose the bright and energetic colours of orange, teal and blue, to represent land, air and sea. Collext wanted a set of colours that would be different to other logistic companies, to be used and translated as fun and dynamic.

Design System
Rules and practices for the brand components were designed to encourage clear communication for marketing collateral, internal/external communication, and visual elements.

Marketing Collateral
We applied the design system to various branded materials, including business stationery, printed marketing materials such as flyers and information leaflets, social profile design and content, vehicle wraps, employee clothing, and a storefront design.

Website
Collext were looking for two websites to communicate their full-service range that included information on the types and detail, and to provide informative material for potential clients. collext.com was constructed for their main target market of physical product-based SMEs, and collext.shop for their brick-and-mortar B2C package delivery service.