Palmolive, one of the oldest brands in personal care, counting more than 125 years of market presence, is a brand with a mission to offer the best nature-inspired, indulgent experiences to enable people to enjoy small everyday moments and nourish their body and mind.
While researching the category’s consumers, we stumbled on the insight that people think they need to choose between skin moisturization and a nice fragrance experience, as if they are contradictory forces. We decided to prove them wrong.
Palmolive Naturals, the flagship range of the brand, underwent a formula relaunch to reinforce its skincare credentials and introduce the skin nourishment benefit, while maintaining its delightful fragrances, proving to people that skin nourishment and sensorial experiences can go hand in hand.
Colgate Design took this opportunity to relaunch the pack design, which felt too computerized and static into something more dynamic, indulging and alluring – completely natural.
CREDIT
- Agency/Creative: Dragon Rouge Poland
- Article Title: Colgates Design Team Launches Sophisticated and Dynamic Packaging Design for the Colgate-Palmolive Naturals Relaunch
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Poland
- Agency/Creative City: Warsaw
- Market Region: Europe
- Project Deliverables: Identity System, Packaging Design
- Format: Bottle
- Industry: Beauty/Cosmetics
- Keywords: Palmolive, Naturals, Shower Gel, Colgate-Palmolive, Nourishment, Joy
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Credits:
Colgate Design & Marketing: Kayla Risch & Sofia Kalligeri
CP Design: Dragon Rouge Poland
Wib Agency - Photographer: Cason Latimer
Renders: George Pederson
Client: Colgate Palmolive
