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Colder – Frozen Food Packaging Design Concept by Maria Kazanova

Colder – Frozen Food Packaging Design Concept by Maria Kazanova

Package for frozen vegetables and fruits Colder is created for those who care about their health but do not want to spend a lot of time cooking. You can take such a container with you and just reheat food in the microwave. The design concept is based on the metaphor of a thawed patch in the snow. Fresh food is a reality! What’s Unique? Сonvenient packaging, not classic for the frozen food market in Russia

CREDIT

  • Design Agency: Maria Kazanova
  • Organisation/Project Type: Student, Non Published Concept Design
  • Article Title: Colder – Frozen Food Packaging Design Concept by Maria Kazanova
  • Brand / Project Name: Colder
  • External Design Credits: Tutor: Leonid Slavin
  • Strategic Deliverables: Research / Insight, Brand Strategy, Product Naming
  • Design Deliverables: Packaging Design
  • Location: Russia
  • Market Country: Russia
  • Market Region: Europe
  • Product Category: Frozen Food
  • Consumer Packaging Format: Bucket
  • Consumer Substrate / Material: Plastic

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