Cold Ice Tea brand created by Disegna Agency to promote feminine values into cold drinks industry.
The goal was to create a soft drink brand to inspire entrepreneur woman to launch products. The brand created incorporates elements that answers to women concerns such as sweeteners and origin of ingredients. The visual elements are dedicated and stylish to represent the audience in soft, light and beautiful drink.
“We believe women needs to have products offering a story they feel idenitificated with, which is why we want to inspire women to create products with this state in their mind”.
CREDIT
- Agency/Creative: Disegna Agency
- Article Title: Cold Ice Tea Packaging
- Organisation/Entity: Agency, Published Self Promotional Design
- Project Type: Packaging
- Agency/Creative Country: Portugal
- Market Region: North America
- Project Deliverables: Brand Creation, Brand Identity, Brand Naming, Brand World, Branding, Graphic Design, Packaging Design, Product Naming, Tone of Voice
- Format: Can
- Substrate: Metal
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
