Art-care in detail: how we created the visual language for Svitnail.

At Co+Lab, we believe that the true power of a brand lies in its ability to speak without words. Our mission is not just to create logos or color palettes, but to shape holistic visual ecosystems that reflect the deep values ​​of companies. As a creative agency working with artificial intelligence tools, we combine the analytical precision of technology with boundless creativity to transform businesses into the brands of the future.

We recently took on the task of developing an identity for Svitnail, a cutting-edge nail salon in San Diego, USA. This brand challenges outdated norms of the beauty industry, focusing on absolute purity, technologicality and a unique customer experience. Our task was to create a visual language that not only attracts attention, but also communicates this philosophy to the audience.

We deliberately avoided the typical clichés associated with beauty salons – excessive shine, floral patterns and overly “glamorous” elements. Instead, we focused on minimalism and conciseness, which reflects the core values ​​of the brand.

Svitnail’s visual identity is based on three key elements:

The “S” symbol: The logo, as if poured from varnish, symbolizes care and attention to detail. It is not only the first letter of the brand name, but also an elegant visual accent that conveys smoothness and perfection.

Natural motifs and palette: We used muted, natural shades and organic shapes that emphasize the key values ​​of the brand: naturalness and purity.

Technological: Laconic typography and AI visualizations have become the embodiment of Svitnail’s innovative approach. AI tools allowed us to create unique artistic concepts that reflect the fusion of art and technology that underlies the brand.

The result was not just a visual design, but a true manifesto. An identity that speaks for itself, emphasizing that Svitnail is not just a salon, but a brand that changes the rules of the game.

We helped Svitnail find a voice that resonates on the frequency of truth, conveying a story about art, hygiene and quality that go hand in hand.