Colab and Bloom is a collaboration of McLaren Vale wine industry veterans who’ve banded together to create expressive and easy-drinking wines.
The branding features clean and captivating typography paired with intricately detailed illustrations of vines and blooms. A depiction of a successful final product ‘in bloom’. Illustration created by McLaren Vale-based Mcmurtrie Illustrations; a collaboration from all angles.
CREDIT
- Agency/Creative: David Byerlee Design
- Article Title: Colab and Bloom Wine Package Design
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Australia
- Market Region: Global
- Project Deliverables: Brand Architecture, Brand Creation, Brand Identity, Brand Naming, Brand Strategy, Branding, Graphic Design, Illustration, Packaging Design, Product Architecture, Product Naming, Research, Retail Brand Design, Tone of Voice
- Format: Bottle
- Substrate: Glass Bottle, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
