Coinflect is a DeFi Blockchain developed in Canada. It is a permissionless multi-chain dApp. Its technology provides all necessary utilities to developers, ranging from token launch to yield farming. Its solution allows being flexible with DeFi. Coinflect strives for openness, speed, and affordable transactions.
The goal of Embacy was to reflect the dynamics and ease of use of Coinflect in its new visual language.
The central graphic element of the style is 3D images of metal astrolabesa and chains. To create a composition, a pack of 3D elements has been compiled. 3Ds are used as illustrations for the text, and the composition supports the desired metaphor. Plus they are used as an additional graphic element for compositional balance.
As for the astrolabe metaphor, an astrolabe is an object that helped travellers in ancient times to navigate to the stars. And since blockchain is one of the main tools we need to work in the crypto world, we thought this metaphor is the best suit for the project.
The logo is represented by a combination of graphic and typographic elements. The full version of the logo is used on web pages and branding materials. The logo reflects the dynamics and ease of use of Coinflect. For different purposes, it is possible to use separately the typographic and symbolic parts of the logo for branding materials. A variant of the iconic part can be used as an avatar in the social network.
For branding and web materials, the main palette consists of three colors: black, white and orange. Additional shades of colors are also provided.
Another important graphic element is the gradient. The gradient is a metaphor for light-color overflows in metal. The transition of the gradient is achieved through a combination of black and white colors. Depending on the need, the number of intermediate shades may vary.
- Agency/Creative: Embacy
- Article Title: Coinflect Brand Identity and Website by Embacy
- Organisation/Entity: Agency
- Project Type: Digital
- Project Status: Published
- Agency/Creative Country: Armenia
- Agency/Creative City: Yerevan
- Market Region: Global
- Project Deliverables: 3D Design, 3D Modelling, 3D Motion, Brand Identity, Branding, Logo Design, Motion Graphics, User Interaction, Web Design
- Industry: Financial
- Keywords: Branding, webdesign, 3D, crypto, blockchain
Producer: Olga Usynina
Producer: Asya Iljushechkina
Art Direction: Sasha Voronina
Project Manager: Denis Zatsepilin
Brand Designer: Anna Koval
Brand Designer: Denis Suvorov
3D Generalist: Ivan Mukhortov
Production: Sasha Korshenyuk
Production: Masha Roshka