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Coi Nguon Restaurant Branding and Packaging Design

Coi Nguon Restaurant Branding and Packaging Design

Coi Nguon Restaurant
The place that brings you the best Vietnamese culinary experience. With three branches located in Da Nang, the restaurant is proud to be the ideal destination for those who love traditional flavors and cozy space. With meticulousness in each step of processing, the restaurant brings the rich and quintessential flavors of hometown dishes. Not only is it a culinary destination, Coi Nguon also creates a warm, intimate space that still retains its traditional style. With sophisticated interior design, the restaurant’s space brings comfort and relaxation to customers. Help them return to their childhood memories with the scent of traditional rice and a warm, loving space.

Our logo is an imaginary symbol inspired by the old tree at the top of the village, a symbol of longevity and a strong attachment to time. The ancient tree has witnessed the growth and development of each local person, representing homeland, closeness and stability in life. Using bamboo slats interwoven together, like strong bamboo fibers, these lines create a solid bond, symbolizing the solidarity and bond of family and friends. The structure of the logo is surrounded by a delicate circle, creating a cubic structure reminiscent of the shape of cups and saucers. This is not only a symbol of balance and harmony, but also represents connection and symbolizes the moment of returning and immersing yourself in the atmosphere of your homeland.

Lunar New Year Gift Set
Every Tet holiday, rattan and bamboo baskets are used to store candy, wine, etc. as gifts for relatives, family, friends, etc. This is not only a material gift but also shows the spirit of love for the homeland. scent, country. It’s also the way people remember their roots from familiar and close products. Bamboo and rattan are traditional plants, considered a symbol of Vietnamese people.
Bamboo has appeared thousands of years ago and is deeply imprinted in the minds of Vietnamese people. From the struggles of our ancestors to build and defend the country to the nation’s epics and poems, this resilient tree with enduring vitality appears. Bamboo and rattan products always demonstrate the good qualities and virtues of our people.
Therefore, we chose bamboo as the main material in this year’s traditional Tet packaging.

CREDIT

  • Agency/Creative: Cania Agency
  • Article Title: Coi Nguon Restaurant Branding and Packaging Design
  • Organisation/Entity: Agency
  • Project Type: Service
  • Project Status: Published
  • Agency/Creative Country: Vietnam
  • Agency/Creative City: Cania Agency / Danang City
  • Market Region: Asia
  • Project Deliverables: Branding, Packaging Design
  • Industry: Food/Beverage
  • Keywords: branding, restaurant, packaging

  • Credits:
    Designer: Tin Bui
    Creative Director: Duy Phan

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