• Project

  • Region

  • Industry

Coffee Meets Plum Wine in Cama Café and Choya’s Limited Gift Set

Coffee Meets Plum Wine in Cama Café and Choya’s Limited Gift Set

A Harmonious Blend of Coffee and Plum Wine – A Dual Gold Award Collaboration
cama café × Choya Presents the “Double Gold Tipsy Gift Set”

In an exceptional cross-industry collaboration, cama café’s award-winning coffee cuppers and Choya, Japan’s most popular plum wine brand, unite their expertise to create a unique and limited Mid-Autumn offering—the “Double Gold Tipsy Gift Set.” This exclusive set pairs cama café’s African Tipsy Wine Aroma Drip Coffee, a gold medal recipient, with the luxurious The Choya Ultimate Plum Wine, celebrated for its exceptional flavor and craftsmanship. This fusion of coffee and plum wine, both honored with gold awards, creates a delicate balance of richness and subtlety, offering a truly unique tasting experience for the festive season.

The concept behind this gift set goes beyond mere flavors, embodying the essence of collaboration, refinement, and celebration. The African Tipsy Wine Aroma Drip Coffee delivers a unique twist, infusing the coffee with the gentle essence of wine, while The Choya Ultimate Plum Wine offers a mellow sweetness that pairs seamlessly with the coffee’s complexity. Together, they evoke a feeling of warmth and relaxation—perfect for the golden hues of the Mid-Autumn Festival, where family and friends gather to share in special moments.

The visual design of the gift box further reflects this elegant fusion, centering around the “Double Gold” theme and the imagery of the Mid-Autumn Festival. Drawing inspiration from both Japanese and Chinese aesthetics, the design incorporates three key elements—medals, the moon, and plums—each represented through a clean, circular motif. These symbols embody the harmonious meeting of East and West, tradition and modernity, coffee and plum wine. The die-cut outer packaging reveals a stunning gradient inner lining, evoking the plump juiciness of Nanko plums, which are prized for their superior quality and richness. The interplay of soft hues and clean lines mirrors the smooth, refined flavor profiles of both the coffee and plum wine.

This sophisticated design not only speaks to the premium nature of the products but also connects deeply to the cultural significance of the Mid-Autumn Festival. The use of minimalist elements allows for a timeless appeal, while the thoughtful integration of traditional symbols with a modern aesthetic creates an inviting, premium presentation.

As you open the gift box, the rich aroma of the coffee beans and the subtle fragrance of plum wine transport you to a place of indulgence and relaxation, capturing the spirit of autumn’s golden harvest. The experience of savoring these flavors together is a reflection of the artistry behind their creation—each sip a testament to the passion and expertise of both cama café’s coffee cuppers and Choya’s plum wine artisans.

The Double Gold Tipsy Gift Set is more than just a product; it’s an invitation to celebrate life’s finest moments with loved ones, to enjoy the sophisticated pleasures of coffee and plum wine, and to embrace the warmth and elegance of a golden autumn night. This limited-edition gift set is perfect for those who seek not only premium quality but also a thoughtful, beautifully crafted experience.

CREDIT

  • Agency/Creative: Lung-Hao Chiang
  • Article Title: Coffee Meets Plum Wine in Cama Café and Choya’s Limited Gift Set
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Taiwan
  • Agency/Creative City: Taipei
  • Market Region: Asia
  • Project Deliverables: Illustration, Packaging Design
  • Format: Box, Flow-Pack
  • Industry: Food/Beverage
  • Keywords: coffee

  • Credits:
    Art Director: Lung-Hao Chiang
    Design: Kuan
    Design: Salmon weng
    Photography: Hang-Rong Lee
    Photography: u6bdbu6bdb

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
1
Good
Vote
4
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
0
Good
Vote
4
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
1
Good
Vote
3
Bad
Vote
0