OZ is a coffee brand from South Colombia. The brand name and product development was inspired by the film Wizard of Oz. Enchanted by the story, Andres Gonzales wanted to express creativity and make a reference to his fond childhood memories. The brand slogan “Magic Beans” is a connection between the Benjamin Tabart story written in 1807 and the brand’s product, witch we believe clients will understand after tasting the amazing original high end flavor of the coffee. OZ exports special treated and selected high end quality coffee beans and powder internationally.
In 2023 OZ will launch a coffee based vodka. A innovative product that will revolutionize the market for both coffee and vodka lovers.
The concept is the hability to mix a coffee flavor into alcoholic drinks, or alcohol into coffee drinks in the best way. This is just one of many upcoming innovative products the brand will launch.
The project took 40 days for full development of the branding and packaging concepts. Andres approved everything with no changes, and the launch was a big success. In the upcoming future Victor Weiss Studio will develop the website UI, app for online ordering.
OZ has 4 new products under development being them a coffee liquor, supplements, ice coffee capsules, and coffee based italian icecream.
- Agency/Creative: Victor Weiss Studio
- Article Title: Coffee Brand and Packaging for OZ By Victor Weiss Studio
- Organisation/Entity: In-House
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: Blumenau
- Market Region: Global
- Project Deliverables: 3D Art, Advertising Photography, Art, Brand Identity, Branding, Digital Art, Icon Design, Logo Design, Packaging Design, Typography
- Industry: Food/Beverage
- Keywords: branding, coffee, logo, identity, packaging, brand, minimal, magic, black, white, clean, iconic, oz, wizard of oz, pack, bottle, vodka, typography
Director: Victor Giovanni Altamirano Weiss