Visual communication refreshing for our beloved RAMBLAS breakfast & coffee brewers.
We based the new identity upon coffee’s liquid nature, designing the brand’s tagline to communicate that particular status. It’s all about the development of a typographic system, adopted on every visual branding application hereafter, starting with the 250gr and 1kg packaging. Like an illusion, coffee flows on the surface of a typographic motif, which forms and embraces ‘’love’’. Las Ramblas is moving forward a new era, preserving all of its values: love to coffee!
CREDIT
- Agency/Creative: Cursor Design Studio
- Article Title: Coffee Bags Packaging Design for Las Ramblas Breakfast and Coffee Brewers
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Greece
- Market Region: Europe
- Project Deliverables: Graphic Design, Packaging Design, Product Naming
- Format: Bag, Cup
- Substrate: Plastic, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
