Creating baby food packaging sounds sweet and simple—until you realise your target audience is unpredictable, throws peas like confetti, and considers crayons a delicacy. Rohlik Group approached us with a deliciously tricky challenge: to design their brand-new private baby food line, soon to launch across multiple European markets. The goal? A visual identity that feels premium, but never pretentious. Fun and inviting, but without veering into cartoon chaos. And, above all, something that’s unmistakably different from everything else out there.

Designing the Rohlik way

We took the same rebellious, rule-breaking approach we’ve applied to other Rohlik Group private labels. Forget safe. Forget expected. We delivered bold, playful branding that confidently breaks away from the beige norm of baby food. The products boast high-quality, organic ingredients and carry the prestigious Demeter certification—making Lambini Bio a standout brand before you even open the lid.

One picky ostrich

Enter our star: a fussy, wide-eyed ostrich. Equal parts adorable and dramatic (sound familiar?), this quirky bird channels toddler energy in the best possible way. With its expressive charm, it breathes life into the packaging, making Lambini Bio instantly recognisable both on shelves and online—and impossible not to smile at.

Not your average baby pouch

No pastel parade. No generic baby photos. Instead, we opted for vibrant colours, joyful illustrations, and design that might just brighten your 2 a.m. feeding session. From fruity pouches to wholesome jars, Lambini stands out—because feeding time doesn’t always look perfect, but the packaging can.