Baby Moddia: Talk about cute

Babies have a language of their own. A cheeky giggle, a curious “goo” or a determined “babababa” can say everything you need to know, if you know how to listen. For Baby Moddia, Rohlik’s own baby-care brand, we turned this funny, charming baby talk into a playful brand identity. The result is a warm, joyful design system for baby-changing accessories that connects with little ones – and keeps parents in the loop, even during those unpredictable, wild, or sleepy moments when baby logic rules the day.

Design that speaks baby

Inspired by the sweet silliness of baby sounds, we created a look that feels soft to the eyes, expressive to the heart, and easy to love. Typography bounces with energy, as if the letters are mid-babble themselves. Shapes curve like little giggles, and nothing sits too straight. Soothing colours and friendly illustrations give the packs a gentle personality that makes you want to hug it. Each element was designed to feel like part of a conversation, even if that conversation involves zero actual words. And for grown-ups who don’t yet speak fluent “coogoobaaaha,” we added playful translations because not every “tah tah beeei” is as obvious as it sounds at those early AM hours.

From babble to big ideas

What we love most is that this idea doesn’t stop at the packaging. It’s a flexible, living language that can grow with the brand, across websites, socials, campaigns, maybe even lullabies. Baby Moddia’s voice is designed to evolve while keeping its spirit of fun, cheek and everyday cuteness. No “goo-gah” left unsaid, no “baba-dah” unexplored, and definitely no baby left unheard.