Agency ScanInnovate: Story of the “Scanning” – Scanning to seek solutions, unlocking the potential of businesses!
In the modern market context, which is highly competitive and constantly changing, seeking and leveraging hidden opportunities becomes the key factor in the success of every business. With this vision, CockAgency was born with the story “Story of the ‘Scanning,'” carrying the mission of scanning to seek solutions and unlock the potential of businesses.
The scanner symbol in Cock’s story not only represents advanced technology but also symbolizes precision and sophistication in analysis. The scanner helps Cock capture every detail, from the market and customers to competitors, creating effective and sustainable brand identity strategies.
“Scanning” is not just a simple act of gathering information but a process of exploration and creativity. CockAgency always strives to find new ideas and unique solutions to help clients maximize their potential. Cock continuously innovates and perfects its services, from logo design, and brand identity packages to marketing and advertising campaigns.
The “Story of the ‘Scanning'” also reflects Cock’s commitment to accompanying clients on their development journey. By listening to and understanding the needs of clients, Cock delivers the best solutions, helping businesses not only stand out but also develop sustainably in the long term.
The combination of modern technology, deep knowledge, and creative thinking has made CockAgency successful. The “Story of the ‘Scanning'” is a testament to the mission and value Cock wants to bring to its clients and community.
Cock recognizes that all the “right roads” lead to happiness and that creativity generates emotional harmony. To make the Advertising Vietnam logo more balanced, we merged powerful, professional lines expressing stability with delicate curves conveying creativity.
Contributing to professionalizing CockAgency’s brand image to the market. CockAgency Commercial Identity uses prominent brand elements, synchronizing internal and external publications. Organizing events strictly according to Brand Identity guidelines will help CockAgency build a consistent image.
CockAgency provides short- and long-term development plans. Cock aims to become one of the leading brand consulting companies in the field of marketing and media production in the region and the world in the future.
The meaning of the four words that make up the brand name C – O – C – K
– Connection: Connection is the core element that helps Cock link with customers, partners, and the community. Connection is not only reflected through building sustainable relationships but also through understanding and meeting customers’ needs and desires. This helps Cock create suitable products and services, bringing real value to customers.
– Optimization: Optimization refers to the continuous improvement and enhancement of processes and services. By utilizing modern technology and best practices, Cock can optimize resources, reduce costs, and improve service quality. This not only helps Cock operate more efficiently but also meet the increasing demands of customers.
– Creation: Creation is an indispensable element in the field of brand identity. Creativity helps Cock develop new, unique, and different ideas, thereby creating outstanding products and services. Creativity not only helps Cock maintain innovation but also assert its position in the competitive market.
– **Knowledge:** Knowledge is the foundation of sustainable development. Continuous learning and updating of new knowledge help Cock grasp market trends, new technologies, and customer needs. Deep understanding helps Cock make precise strategic decisions and develop products and services suitable for the market.
4 core values that bring the company to sustainable development
The four words CREATE – Internal – VISION – TRUST carry special and important meanings, shaping the operation and philosophy of the company.
– CREATE: Creativity is the foundation of every project in the field of brand identity. CREATE is not only about creating new images, logos, or marketing campaigns but also about bringing breakthrough, unique ideas that align with the customer’s vision. Creativity helps the company continuously innovate, develop, and meet the most demanding requirements.
– Internal: Internal refers to the cohesion and cooperation within the company. A strong and united team is the solid foundation for all creative activities. Internal also emphasizes the importance of building a company culture where each member feels they contribute and grow.
– VISION: Vision is the guiding principle for all the company’s activities. Defining a clear vision helps direct strategies and long-term plans. Vision is not only what the company wants to achieve in the future but also how it aims to change and improve the creative industry.
– TRUST: Finally, Trust is a key factor in the relationship between the company and its customers. Trust is built through providing effective solutions, respecting customers, and maintaining credibility in every project. Trust not only helps the company maintain long-term relationships with customers but also serves as a foundation for expansion and growth in the future.
Strategy
Using Cock’s strategic platform as inspiration, we defined a purposeful brand concept: Scan everything to find solutions and provide solutions—an organizational ideology that Cock represents.
It will drive every aspect of the new brand identity and be at the heart of everything we’ve done next.
CREDIT
- Agency/Creative: Marvis Nguyen
- Article Title: Cock Agency New Visual Identity by Marvis Nguyen
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Vietnam
- Agency/Creative City: Hồ Chí Minh
- Market Region: Asia
- Project Deliverables: Brand Identity
- Industry: Professional Services
- Keywords: Cock Agency - Visual identity
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Credits:
Designer: Marvis Nguyen