Neia is a contemporary coffee, nuts, and açaí bar located in the heart of Heidelberg, Germany. It’s a destination that celebrates bold flavor, clean design, and everyday vitality. The brand was built around the idea of bringing freshness and modernity to natural products, creating a lifestyle experience that feels both wholesome and elevated.

The design language draws from contrast and simplicity: a deep, matte black base paired with vibrant color accents inspired by the ingredients themselves. This balance between minimalism and energy creates a visual system that is both striking and approachable, embodying Neia’s blend of wellness and indulgence.

Every touchpoint, from packaging design and product labels to the storefront and signage, was crafted to create harmony between the retail and in-store experience. The bold typographic logo, centered around the unique umlaut, gives Neia a distinct, recognizable character while emphasizing precision and clarity. The use of bright vertical color bands helps unify the product range while expressing the freshness and diversity of flavors within.

The brand’s tone is intentionally modern and confident, celebrating quality, transparency, and design as part of everyday life. Neia’s world feels authentic and energizing, a place where thoughtful details and natural ingredients meet in a space designed for movement, clarity, and comfort.

From shelf to storefront, Neia tells a consistent story of modern nourishment, where good design amplifies good flavor and simplicity speaks louder than excess.