OATH: The Gem is a fragrance born from legacy, an Egyptian-made masterpiece by OATH, created to celebrate the timeless grandeur of the nation’s heritage. Featured and placed within the Grand Egyptian Museum, this exclusive scent embodies the essence of craftsmanship, culture, and eternity.
At its heart, OATH represents a promise, a devotion to excellence and authenticity. Just as the artisans of ancient Egypt forged gold and stone into timeless treasures, OATH translates that same artistry into the world of perfumery. Every bottle becomes a modern relic, carrying with it the spirit of those who shaped civilization through their unwavering pursuit of beauty and perfection.
The brand’s identity draws inspiration from Pharaonic symbolism, merging history with refinement. The OATH logo, elegantly crafted in gold gradients, reflects strength and sophistication. Its graceful curves and architectural structure pay homage to Egyptian hieroglyphic precision, each letter a vow to preserve elegance, purity, and depth.
The packaging embodies modern luxury with a reverent nod to the past. The bottle, cloaked in warm gold, is designed with clean geometry and mirror-like precision, a reflection of both innovation and immortality. Every angle catches the light like the gilded relics of ancient temples, while the fine detailing evokes the craftsmanship found within Egypt’s royal tombs.
Beyond its form, the fragrance itself is a symphony of contrast, sensual yet disciplined, timeless yet contemporary. Warm amber and resinous woods intertwine with subtle notes of spice and smoke, echoing the sacred oils once blended for pharaohs. Each spritz feels ceremonial, an invitation to honor tradition while embracing modern individuality.
More than a perfume, OATH: The Gem is a declaration of identity. It is a tribute to Egyptian excellence, a celebration of heritage reborn, and a scent destined to stand the test of time.







CREDIT
- Agency/Creative: Cloud Nine Studio
 - Article Title: Cloud Nine Studio Redefines Egyptian Luxury with Oath The Gem Fragrance Identity
 - Organisation/Entity: Agency
 - Project Type: Graphic
 - Project Status: Published
 - Agency/Creative Country: Egypt
 - Agency/Creative City: CAIRO
 - Market Region: Middle East
 - Project Deliverables: Brand Identity, Packaging Design
 - Industry: Beauty/Cosmetics
 - Keywords: Egyptian, Luxury, Premium, Perfume, Fragrances
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Credits:
Co-Founder: Amina Khodairy
Co-Founder: Salma Khodairy
3D Visualization: Ezz Damak
 
						
					








