Pawer hired cloudnine to design their identity and package concept for their private label brand, Pawer, which offers food for your dogs and cats. Ilustrations and typography has been our main focus for this branding to be able to make it shine on the shelf for customers to buy.

Our aim was to make Pawer become the top private label brand that provides food for your pets!

As with the pawer animal, the identity can change form depending on its surroundings. The Branding is friendly but clean.

Pawer has two different ranges, they’re differentiated with the colors pink and blue. Blue has associated with dogs and pink was for cats.

Dog Pawer Story
My power pup grew up on our farm eating homegrown goodness.
Natural ingredients, essential vitamins, and a whole lot of love. Just like that, Pawer was born. Complete nutrition at an affordable price. We want your pup to live the farm life: eating fresh vegetables. rice, and chicken. We also didn’t forget to put other nutritious ingredients, vitamins and minerals that your dog will need. Giving your paw the power is just a bowl away„.and it won’t cost you the farm to do it.

Cat pawer Story

My cute lil furball loves playing with her big brother, the rottweiler. Her size doesnt hold her back because she’s fueled by Pawer. Natural ingredients, essential vitamins, & a whole lot of attitude. Complete nutrition at an affordable price.
Don’t let the big dogs have all the fun. Give your kitten claws with Pawer to turn those quite meows into powerful roars!