Cliff 79 was created by EZI 10 years ago and rapidly became the best-selling Australian wine in SAQ stores. Arterra wanted to revamp the brand and they asked EZI to rethink the image, making it more distinctive with a classic touch while preserving the brand’s identity that wine lovers have come to know and enjoy.
La marque Cliff 79, créée par EZI il y a de cela 10 ans est rapidement devenu le vin australien le plus vendu en SAQ. Dans un souci de renouveau, Arterra a confié à l’agence le mandat de donner une image plus définie et plus classique tout en respectant l’identité visuelle de la marque, maintenant connue et appréciée.
CREDIT
- Agency/Creative: Eziwine
- Article Title: Cliff79 Revamp Packaging
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Canada
- Market Region: North America
- Project Deliverables: Brand Strategy, Graphic Design, Illustration, Packaging Design, Rebranding, Research
- Format: Bag, Bottle, Box
- Substrate: Glass Bottle
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
