Clay Co. is a skincare brand that blends ancient beauty traditions with modern technology and accessibility. The brand’s name and logo reflect its commitment to natural ingredients and global beauty rituals, giving it an earthy feel.

Beyondesign collaborated with Clay Co. to create a logo with a sophisticated and clean look that emphasizes the brand’s values ensuring that the approachable and grounded feel of the brand resonates with the consumers and makes it stand out from the other skincare brands in the market. The logo is a reflection of Clay Co.’s core values of natural ingredients and global beauty. The clean and minimal design with earthy colours aligns with the brand’s ethos of creating effective, accessible skincare products

We created an innovative packaging design that showcases a map highlighting the country of origin for each beauty ritual, making it simple for the brand to expand its product line while maintaining consistent elements. This feature also makes it easy for customers to comprehend the origins of the ingredients they are using, along with the stories behind them. The incorporation of this distinctive design element has allowed Clay Co. to offer a diverse range of products that feel cohesive and part of a larger whole.

The brand’s goal is to uncover ancient beauty secrets from around the world and make them accessible to everyone. The identity focused on the Japanese rituals and was created to ensure trust and a minimal feel associated with the country.