City Unknown Playing Cards Branding

City Unknown Playing Cards Branding

Life is short, when you have the whole world to explore! There’s so much one doesn’t know about one’s own cities. City Unknown is an initiative to nudge people’s curiosity about their own cities. To start off, we wanted people to discover the undiscovered through a curated deck of special edition playing cards. Created with painstaking details, each card is designed in different styles yet has a sense of synergy among themselves. The set covers unknown and interesting facts in India from the cities of Delhi, Mumbai, Kolkata and Chennai in the most unique form. So go ahead, play along with your friends and family and get everyone talking and curious again!

The deck of cards has been produced as per the dimensions of standard international playing cards. The deck of cards has been created with meticulous details to give you a perfect experience while playing with your friends and family!

Each individual card has Aqueous Coating (semi-matte coating on both sides) to make sure its slippery and can be shuffled with extreme ease. The Aqueous Coating although semi-matte, it was done in such a way so that the card images are vibrant, and visibly vivid. ­The card substrate is high bulk printed on 310 gsm imported Black Centred Board (BCB). During production, every step has been considered to maintain fine registration in 4-colour-printing.

The outer carton has high bulk substrate, printed on ITC 300 gsm White Back Safire SBS (Solid Bleached Sulphate) Board. The outer carton has been offset printed in 4-coloured black & white with Matte Lamination. Even though, SBS Board has an inbuilt moisture barrier, Matte Lamination was done to provide extra protection. To create a smooth tactile feel, a Fine Hybrid UV Coating has been applied. To enhance the branding/logo, gloss, Spot UV has been used by Silk Screen Printing Process. The side panels of the carton the same has been maintained with fine precision.

CREDIT

  • Agency/Creative: Siddhco.
  • Article Title: City Unknown Playing Cards Branding
  • Organisation/Entity: In-House
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: India
  • Agency/Creative City: New Delhi
  • Market Region: Asia
  • Project Deliverables: Art Direction, Design, Graphic Design, Illustration, Packaging Design, Typography
  • Format: Box
  • Substrate: Pulp Paper
  • Industry: Retail
  • Keywords: Packaging Design, Graphic Design, Art Direction, Typography, Illustration, Digital Art, Packaging Design

  • Credits:
    Creative Director: Saurav Dasgupta
    Art Director: Saurav Dasgupta
    Illustrator: Saurav Dasgupta
    Illustrator: Yamini Sujan
    Illustrator: Sarthak Sinha
    Illustrator: Yash Pradhan
    Typographer: Saurav Dasgupta
    Print Production Chief: Amitava Das
    Animation Artist: Rohit Karandadi
    Motion Designer: Supriya Tirkey

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