City E&C is a Korean construction company. City E&C has a corporate philosophy that construction creates future value for humans, nature, and the world, as shown by the company’s slogan “Think Next.” The new City E&C Corporate Identity Design is a project aimed at strengthening corporate identity by consolidating and publicly informing this corporate philosophy as the company grows.​​​​​​​ City E&C is growing with the goal of creating the future as Visionary Thinker, using “Think Next,” a corporate slogan and management philosophy, as its brand essence. City E&C is a company that respects principles and builds its future on a higher standard in order to coexist with the world through respect for corporate ethics and technological innovation. Based on principles and basics, City E&C ‘s corporate philosophy of creating better future values through innovation is designed with a three-dimensional initial C-type symbol mark in which space is expanded to horizontal and vertical axes. The fundamental geometry means respect for fundamentals and principles, and the diagonal expansion conveys the image of innovation and the corporate image of City E&C building future values. City E&C ‘s design system takes advantage of a portion of a simplified symbol mark and represents a three-dimensional image. Flexible zooming up and down, left and right, and diagonally, graphic motifs are linked to symbol marks to intuitively express the value City E&C pursues, along with strengthening the brand’s visual identity.