When asked what represents Ho Chi Minh City, Door Creative was in a lively debate that could rival any street hustle. This question was as complex as the city, bursting with diverse cultures, personalities, and cuisines. After many lively discussions and a couple of bánh mì breaks, we realized the answer was right under our noses – street food.

Inspired by Japanese sweet gift boxes and a desire to capture the essence of Ho Chi Minh City’s vibrant streets, Door Creative has conjured up the Chomp Box. With a flight-friendly packaging design, City ​​Chomp Box: Ho Chi Minh City Edition is a souvenir concept for Saigon lovers with the city’s iconic street food.

Drawing inspiration from the humble Vietnamese mess kit, we’ve designed the Chomp Box as a unique and convenient modern layered mess kit. Tourists will discover a delightful assortment of street foods typically found in bustling alleys, lively parks, and popular hangout spots. We’ve selected the ultimate favorites for snack lovers in Ho Chi Minh like gỏi khô bò (Vietnamese green papaya with beef jerky salad), cá viên chiên (fried fish balls), bắp xào (stir-fried corn), kẹo kéo (Vietnamese taffy), and nước mía (sugarcane juice). Each dish is carefully prepared and neatly packed in separate layers. Customers can create their own DIY stool using our Chomp Box packaging to enrich the Chomp Box journey and capture the ambiance of a vibrant sidewalk cafe.

Our ambition for the packaging goes beyond providing a delightful Chomp Box unboxing experience; we also offer every visitor a piece of Vietnam’s charm by carefully considering Vietnamese materials for our Chomp Box packaging. The wooden box isn’t just sturdy enough but doubles as a key component for assembling the mini stool, making the unboxing experience even more fun. Additionally, by choosing eco-friendly materials like bamboo, paper and sugarcane pulp, we’re not just making your Chomp Box sturdier and greener but adding a sprinkle of local charm to every layer.

Covering the Chomp Box is Midnight Blue and City Pink, the dynamic duo that lights up Ho Chi Minh City’s nightlife. Midnight Blue mirrors the serene night sky and quiet streets, while City Pink electrifies the scene with the vibrant flash of traffic or vehicle lights and neon signs that keep the city buzzing long after dark.

Capturing the vibrant nightlife, we have chosen an isometric line-art illustration to elegantly showcase the city’s architectural hustle and bustle while featuring a miniature map of Saigon’s iconic landmarks.

Our City Chomp Box: Ho Chi Minh City Edition conceptual project not only features Ho Chi Minh City street food but elevates the souvenir game to a new level by adding a playful twist to make it an unforgettable, tasty experience wrapped up in a box.