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Circlo Pay Brand Identity by Lotipa

Circlo Pay Brand Identity by Lotipa

Circlo Pay
At Circlo, red isn’t about loss—it’s a wake-up call for global financial health. A fintech built to challenge the status quo, driving movement, financial freedom, and sustainable cycles, while breaking down outdated systems.”

Circlo Pay takes a bold visual stance against traditional financial systems. The intense red isn’t about loss—it’s a call to action for global financial well-being, a wake-up call for change. A movement that challenges the status quo, advocating for financial freedom, continuous flow, and sustainable cycles while dismantling outdated systems.

The visual identity blends minimalist graphic elements with bold typography, creating a striking and straightforward aesthetic. Strategically placed circular and repetitive shapes symbolize connection, accessibility, and the dynamic nature of today’s financial landscape. The contrast between deep black and vibrant red reinforces trust and clarity, while the intuitive interface embodies simplicity as a key to efficiency.

Circlo embodies a bold and intelligent approach to the future of finance. Designed for agility and functionality, every visual element reflects the mission to make finance more accessible—free from bureaucracy and fully in the user’s control.

At Circlo, every transaction is a step toward financial freedom, and every visual element reflects movement and progress. It’s a brand for those who seek independence, transparency, and a frictionless financial experience—connecting people, currencies, and opportunities in a simple, fast, and limitless way.

CREDIT

  • Agency/Creative: Lotipa
  • Article Title: Circlo Pay Brand Identity by Lotipa
  • Organisation/Entity: Agency
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Brazil
  • Agency/Creative City: Sinop/MT
  • Market Region: South America
  • Project Deliverables: 2D Design, 3D Modelling, Animation, Brand Design, Brand Guidelines, Brand Naming, Branding, Tone of Voice
  • Industry: Financial
  • Keywords: Payments Transfers Financial Freedom Cash Flow Financial Cycles Innovation Security Accessibility Decentralization Convenience Speed Transparency Connectivity Hassle-Free Financial Sustainability Flexibility Financial Future Digital Revolution Simplicity Fintech Money Management Efficiency Global Awareness

  • Credits:
    Antoniel: Antoniel Felainne
    Ax: Allex Leandro

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