CIRCLLE is a brand of sustainable activewear made from recycled nylon made from discarded fishnets. With the whole brand concept built on sustainability, reusing resources and circular economy, the visual identity had to reflect these. Circles, circular motion and endless repetitions are the key visual motives.
CREDIT
- Agency/Creative: alishu & co
- Article Title: CIRCLLE – Visual Identity For a Sustainable Fashion Brand
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Czech Republic
- Market Region: Europe
- Project Deliverables: Brand Creation, Brand Guidelines, Brand Identity, Brand Strategy, Branding, Graphic Design, Identity System, Packaging Design, Tone of Voice
- Industry: Fashion
- Keywords: branding, visual identity, sustainable fashion, circular economy, illustration
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
