The fairy tale that went the wrong way. The characters froze in motion when the camera took a single shot. What’s going on here? What is all about? It’s hard to figure out when the usual landmarks blurred in the swamp fog and mystical atmospere.
Scorch Cinnamon Moonshine is a brand of extraordinary expectations, inconceivable consumption experiences and aftermaths.
The Scorch looks like a local product and does not pretend to be for a wide market. In no case. Therefore, it is honest with itself and with the consumer. The product for a discerning audience, whose criterion of affection is honesty. But it is far from being as simple as it might seem at first glance. Like any artwork, the result contains several levels, only the top of which are fairy tale characters. An attentive observer considers an allegory of difficult circumstances in modern society and worries about its future and prospects. The versatility is captivating.
The Scorch is the double distilled moonshine with a notes of cinnamon flavor and hand-picked botanicals such ingredients that provide an unusual spicy aftertaste. The standard 500 ml stock jar makes production easier and more environmentally friendly. At the same time this form factor sets the product apart from stock and original bottles and emphasizes local production.
Playing on the field of serious players, the Scorch does not try to follow them, but tries to stand out with natural emotions and a local background
There is a lack of elements that the observer is used to seeing in products in this category. Bottle, vertical composition, typographic fonts are literally thrown away. They were replaced with a jar, circular illustration, and handwritten fonts. Made in a completely different way, because the whole story is unusual. From research to visualization, one of the main tasks was to abandon conventional solutions in favor of new experiences.
Finally, Scorch appears as double distilled local craft moonshine with notes of cinnamon and marsh hand-picked botanicals. Large spokesman and vivid characters attract attention, and unusual for the product category jar’s opening contributes to fixing the product’s emotions in the consumer memory. It appeals to emotions and subconscious rather than rational criteria.
- Agency/Creative: Denis Kalinin
- Article Title: Cinnamon Craft Moonshine Packaging Design Concept by Denis Kalinin
- Organisation/Entity: Freelance, Non Published Concept Design
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Russia
- Market Region: Europe
- Project Deliverables: Brand Identity, Brand Naming, Branding, Illustration, Packaging Design, Product Architecture, Product Naming
- Format: Jar
- Substrate: Glass Jar