The Cinco Jotas Acorn-fed 100% Ibérico Ham is considered one of Spain’s national treasures. For over 130 years, Cinco Jotas has maintained a natural artisanal production process for all its ham, preserving expertise and traditions acquired over the span of generations.
At Morillas, we were challenged to create the 2021 Limited Edition pack for an exclusive selection of 50 units of hams carefully curated by the Cinco Jotas Master ham carver.
Soon, the idea was to connect the brand values with the field of haute couture fashion, since they share the best talent for unique creations and made by master craftsmen. We decided to use a unisex, multifunctional maxi-bag handmade created with the finest materials, for carrying home the Cinco Jotas ham. And, this fashion accessory should also pay homage to the shepherd shoulder bags used traditionally, evoking the recurrent values of sustainability, tradition, and craftsmanship with Cinco Jotas.
With this idea fully approved by the Cinco Jotas team, we started a search for the best Spanish haute couture design firm, who could create and manufacture this maxi-bag. Finally, we had a strong connection with the prestigious Ángel Schlesser team, led by the talented Juan Carlos Mesa, the creative director.
Following the approved idea, they created this astonishing minimal timeless maxi-bag made with the finest and fully traceable materials: felt made from sustainable premium quality merino wool and the highest quality handcrafted eco-friendly leather. However, the maxi-bag was carefully designed to adapt to the carrying moment of the ham with a weight such as 9 kg and become the convenient accessory for all the leisure and travel moments of daily life.
The Limited Edition by Ángel Schlesser is an ode to the origin, legacy, and identity of two brands that are standard-bearers for excellence. Two unique masterpieces: the ham, and the maxi-bag that stands up together for exclusivity in harmony with nature and the artisan culture.
- Agency/Creative: Morillas
- Article Title: Cinco Jotas Limited Edition by Ángel Schlesser
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Spain
- Agency/Creative City: Barcelona
- Market Region: Global
- Project Deliverables: Packaging Design
- Format: Bag
- Substrate: Fabric
- Industry: Fashion
- Keywords: WBDS Agency Design Awards 2021/22
Fashion Design and Production: Ángel Schlesser
Photographer: Nuri Garre
Photo Shooting Production: Lunartic Productions