Many know that the flavor of a Cinco Jotas ham is unrepeatable. An exclusive flavor, the result of a 100% natural elaboration and the talent of a team of craftsmen who, with passion, make these genuine works of art of Spanish gastronomy.
For the special edition collection of Christmas 2021, Morillas accepted the challenge to artistically evoke through the packaging the art and passion behind the sublime Cinco Jotas flavor and the incredible sensations that it awakens, beyond the tangible.
To achieve this, we developed the concept “Ode to Cinco Jotas flavor”, which comes to life with the collaboration of three exceptional artists through three different forms of artistic expression: poetry by Fernando Beltrán, calligraphy by Oriol Miró and illustration by Fernando Vicente.
The result has been a journey in which through packaging, they fuse words, scenes, colors and shapes in an artistic composition representative of the sensory experience and ravishing of what is to enjoy a Cinco Jotas, the pleasure and sensations that it provokes in the five senses.
- Agency/Creative: Morillas
- Article Title: Cinco Jotas Christmas Collection 2021 by Morillas
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Spain
- Agency/Creative City: Barcelona
- Market Region: Europe
- Project Deliverables: Packaging Design
- Format: Box
- Substrate: Fabric, Pulp Carton
- Industry: Food/Beverage
- Keywords: WBDS Awards, Agency
Poet: Fernando Beltrán
Painter and illustrator: Fernando Vicente
Calligrapher: Oriol Miró
Photographer: Marssal Vaquer