Ciderbil is a celebration of captivating design and delectable taste, where design and flavor intertwine to create a sensory experience like no other.
Ciderbil born from an collaboration between a small batch craft beer maker Erbil Algan and designer Ceren Burcu Turkan. The result of their labor of love is Ciderbil (yes, pun intended), a line of 5 cider beverages with playful labels showcasing the charming hand-drawn artwork. The story of Ciderbil began with Erbil Algan’s love for beer and deciding to make his own beer out of curiosity, and succeeding. He dediced to make a batch of cider to his cousin Ceren who hates beer, and told her to create label design for it for fun. Being a graphic designer, Ceren took the task seriously and created a complete brand identity for Ciderbil. This small batch of cider consists of 44 bottles, and although the brand isn’t real, the cider was and it was delicious.
Colorful labels that was created for Ciderbil with hand-drawn illustrations for each flavor were created to attach customers eye in the shelves that are filled with classical cider bottles. From the playful strokes to the vivid depictions of fruits, the design of Ciderbil captures the essence of its enticing flavors.
Every detail, from the choice of colors to the imperfect fruit illustrations, has been thoughtfully crafted to evoke a sense of wonder and delight. While Ciderbil itself may exist solely as an imaginative concept, its design speaks volumes about the power of artistic expression and the ability to transport us into a realm of beauty and flavor. It invites us to appreciate the harmonious blend of visual artistry and the sensory pleasure of cider.
- Agency/Creative: Ceren Burcu Turkan
- Article Title: Ciderbil’s Exquisite Blend of Design and Flavor
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Non Published
- Agency/Creative Country: Turkey
- Agency/Creative City: istanbul
- Market Region: Global
- Project Deliverables: Brand Creation, Label Design, Logo Design, Packaging Design
- Format: Bottle, Box
- Substrate: Glass
- Industry: Food/Beverage
- Keywords: WBDS Creative Design Awards 2023/24
Creative Director & Designer: Ceren Burcu Turkan