Hush is a conceptual line of premium, pre-mixed cocktails created to offer convenience without compromising on taste or style. Featuring bold flavours such as Spicy Margarita, Blue Hawaiian, Whiskey Negroni, and Pink Lemonade, the brand targets modern social drinkers who value both quality and presentation.

The challenge was that the ready-to-drink market is saturated, split between overly casual products that lack a premium edge and unapproachable luxury brands. Hush was conceived to bridge this gap, striking a perfect balance between sophistication and an indulgent, playful character. The design needed to differentiate four unique flavours
while maintaining a cohesive, standout identity.

The solution is a complete, custom brand world that begins with its unique, angular bottle structure. Evocative of a modern decanter or cut crystal, this custom form provides the canvas for the brand’s core identity. The “Hush” logotype itself is an experience. At first glance, it appears as a sophisticated, clean wordmark. However, it’s treated
with a specialized gradient foil that activates when it catches the light, revealing a subtle, warm-toned shape. This abstract form represents both the visual glow of a dimly lit candle flame and the soft, ethereal shape of a whisper. This dual concept of light and sound is a direct nod to the brand’s core concept: capturing the intimate, warm, and
quiet atmosphere of a speakeasy, a hushed conversation, or a moment shared in low light. This identity is fully realized in the packaging system, which uses flowing metallic patterns and a rich, jewel-toned colour palette to give each flavour its own personality. A refined, gold-accented label featuring the tagline “Just One More…”reinforces Hush’s premium yet inviting character.

To visualize the brand’s world, the product is set in mysterious, elegant bar-style environments. These scenes, featuring sophisticated elements like dice and fruit, capture the brand’s unique balance of premium indulgence and intimate,”speakeasy” appeal.