Church Road Gwen
Church Road Winery were introducing a fine wine Provence style Rosé to their portfolio, a wine that was different to anything they had ever launched, so was deserving in its own range and pack style.

The wine style was aligning with Church Road’s expertise and heritage, and would be more feminine and delicate than any other product in their portfolio. This provided an opportunity to resonate with a female audience and recruit new consumers to the brand via a beautiful, sophisticated and distinctive proposition.

Our design inspiration came from a poem written by Tom McDonald to his wife, Gwen: ‘Wine must be gracious, loving and charming. Wine is like a partner in life…’ We created a striking illustrated silhouette of Gwen, and kept the rest of the bottle design simple with elegant typography.

Church Road Single Vineyard
Church Road Winery were introducing a new range to their portfolio to showcase the quality and winemaking credentials of the Hawkes Bay and Church Road team, led by Chris Scott. The range was to be a premium offer, positioned between their Grand Reserve Range and Tom.

Our design was built on the essence of simplicity being the ultimate in sophistication. Taking the traditional and contemporary aspects of Church Road, we created a label to reflect the single source of this super premium wine. The distinct shaped label created a strong visual difference to competitor brands and gave an elevated point of difference within the Church Road portfolio, it’s recognised at a glance and visually owns the space.