In the heart of Lassithi mountains, Chronakis Home suggests the ideal accommodation for travelers who want to discover the beauty of the Cretan landscape and the pure tradition of the island’s villages. Built in stone and surrounded by walnut, pear and cherry trees, the house offers the cosy hospitality of Chronakis family, as well as a memorable experience for the enthusiasts of alternative tourism.
As one of the seventeen small traditional villages around the Plateau, Psychro is located at 850m above the sea level and its mountains host the mythical Diktaean Cave, also known as “Psychro Cave”. The cave is located within 10 minutes walking distance from the village of Psychro, at an altitude of 1025 m. The route to the cave is magnificent as the view to the Lasithi Plateau is breathtaking.
The Creative Concept
Chronakis home identity design is based on the unique characteristics of the accommodation’s hospitality qualities; agrotourism, family hospitality, mythology, and more. The symbol – using the brand name’s initials (c/ch: chronakis, h: home) – signifies the delicacy of home hospitality, while following the overall discreet character of the identity. The earthy colour palette, the nostalgic feeling of photography and the friendliness of voice and typography, reveal the all-embracing experience that the house, as well as the Lassithi Plateau, promise to the visitors.
Through print and digital material, Chronakis Home creates its own autonomous booking portal, while also optimising its presence on the existing short-stay accommodation leasing platforms. In the meantime, it also covers the everyday needs of the guests, providing necessary info for not only a comfortable stay, but also a beautiful travel experience.
- Agency/Creative: Argyris Athanasiades
- Article Title: Chronakis Home Identity Created by Argyris Athanasiades
- Organisation/Entity: Freelance
- Project Type: Graphic
- Project Status: Published
- Agency/Creative Country: Greece
- Agency/Creative City: Athens
- Market Region: Europe, Global
- Project Deliverables: Branding, Creative Direction, Editorial Design, Logo Design
- Industry: Hospitality
- Keywords: accommodation, agrotourism, branding, guidebook, travel, greece, crete, traditional
Creative Director & Designer: Argyris Athanasiades
Copywriter: Penny Gerou