Chrome Productions – a truly groundbreaking global production company – approached Fable&Co. to strategically realign their brand, identity & website. The objective? To effectively articulate Chrome’s highly acclaimed reputation & showcase their spectacular portfolio of work, which includes award-winning video production for renowned brands such as Redbull, Coca-Cola, Ford, Gucci, Samsung & countless other impressive collaborations.

For over twenty years, Chrome Productions has been pushing boundaries, breaking rules, & shattering expectations for what a production company can achieve. Ignited by a passion for extreme sports, music & fast cars, Chrome Productions has evolved from a boutique to a full-service global partner for iconic brands across the automotive, sports, luxury, & lifestyle industries.

Following an insightful & entertaining brand workshop, along with multiple other qualitative research phases, it was apparent that Chrome’s mastery, true passion, quality & creativity was not currently being projected effectively or confidently enough through their existing brand identity, brand communication & website.

Together we defined the essence of Chrome by crafting an emotive brand manifesto, capturing the authentic nature & unique attributes of this radically progressive & emotionally magnetic production company. This would go on to serve as the core foundation for the rebranding effort.

Revisiting Chrome’s mission, vision & key brand messaging was crucial to ensure they align cohesively with the agency’s new brand positioning & visual identity.

The pared down treatment of the original Chrome logo, leaning forward with poise & anticipation, reflected their progressive & dynamic nature. The identity utilises a monochrome liquid asset, which features thoughtfully thoughout. The identity nods to Chrome’s adventurous & creative, yet structured approach through slick design & modern typography to reflect the desired brand image throughout the identity.

Fable&Co. conducted a complete overhaul of the existing website & digital presence. Given Chrome’s established position in their industry, it was imperative for us to ensure that the website we devised, designed & developed, embodied their formidable & iconic status.

In tandem with the website, we also crafted brand messaging which would feature front & centre on the new website. ‘Defy The Elements’ encapsulates a spirit of resilience, determination & unparalleled creativity. It symbolises the unwavering commitment to overcoming challenges, defying convention & pushing boundaries.

Our goal was to create a website that delivers a dynamic & progressive yet highly functional experience. Through its energetic design, the website effectively showcases Chrome’s extensive portfolio & vast experience working with some of the world’s most revered brands, on some of the worlds most iconic productions.

Fable&Co. developed a diverse range of branded templates, artefacts, clothing & merchandise. Unlike the more typical corporate merchandise, we created designs that would be more customary for an emerging lifestyle brand – including surf boards, skateboards, hoodies, t-shirts & caps.

Creating a stand-out brand identity & website to truly reflect the formidable reputation & experience of a globally renowned production company was an exciting challenge for the team at Fable&Co. It’s been a rewarding creative adventure working alongside the team from Chrome Productions, & we believe the results really speak for themselves…