“Many hours of my childhood were devoted to building model airplanes. Each airplane I built began its journey on a toy store shelf, and I always held a certain admiration for its packaging. In honor of my childhood hobby, I designed a limited edition, vintage model airplane set called Voyage. Voyage consists of four themed models: Arlington Glider, Midtown Phantom, Shepherd Ave. Rocket, and The Future Flyer. The first three models are designed to represent the places I lived throughout my life, where the last model is designed to represent the unknown path of my future. The cardboard packaging is intended to mimic the cardboard boxes people use to transport their lives to new locations”
CREDIT
- Agency/Creative: Christopher Caldwell
- Article Title: Christopher Caldwell – Voyage toy packaging (concept)
- Project Type: Packaging
- Substrate: Pulp Board, Wood
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
