Chiva Fit is a Brazilian healthy food brand born in the countryside of Minas Gerais, with a clear purpose: to offer granolas made with real ingredients and no artificial additives. In a market saturated with look-alike products and generic messages, Chiva Fit positions itself as an authentic alternative, natural, accessible, and designed to fit into real life.

The challenge was to build an identity that could translate these differentiators with clarity, lightness, and strong visual appeal. The brand needed to communicate its commitment to health, its bold flavor, and the simplicity of its ingredients, all in a modern, distinctive, and competitive way on the shelf.

The visual identity is rooted in the concept of everyday balance: health that fits. The hand-drawn organic shapes and authorial illustrations represent this symbolic connection between wellness and routine. The packaging features a strategic front window that reveals the product and acts as a visual pause, a literal and conceptual transparency that reinforces the brand’s pride in showing what’s inside.

Each flavor received a unique color, enhancing recognition and creating a cohesive system for the entire product line. Graphic elements combine informational clarity with emotional appeal, balancing the rational side of health with the sensory pleasure of food.

Since the launch of its new identity, Chiva Fit has experienced steady and significant growth in the national market, gaining shelf visibility, stronger digital presence, and high customer retention. The brand is establishing itself as a reference in healthy granolas and is preparing to expand its portfolio and distribution channels in the coming months.

This project is a clear example of how strategic design and strong visual identity can transform a small brand into a business with national reach.