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Chill Out with the Cow with Moo Out Milkshake

Chill Out with the Cow with Moo Out Milkshake

Blending flavoured milk with CBD moves it from a child’s treat to hippy happy shakes for grown-ups!

Moo Out is a fun twist to classic milkshake flavours infused with CBD. CBD oil is the non-psychoactive extract from the cannabis plant; containing potential anti-anxiety and anti-inflammatory properties which inspired the brand Moo Out. The well-established sweet flavours of vanilla, strawberry and chocolate milkshakes counteract the CBD’s distinct bitter flavour allowing the taste buds to cool down and chill out with the cow!

Each shake is a nostalgia trip to the 1960s. The hippy cow character-based concept is designed to make the brand instantly recognisable and stand out in the fresh milkshake market. Each funky cow has a colour-coded palette for each sweet taste whilst wearing leaf-patterned shades illustrating the source of the CBD ingredient. The labels are an expression of a fun product using a mix of halftone and solid vibrant colours. The imagery celebrates the style of the 60s with a collection of inspirations including pop art, comic book graphics and festival media.

The screw-top lids feature flavour ID images that are easily recognisable whether the drinks are placed in a fridge door or on their side. The half-tone filled letters create a fun based style and reinforce Moo Out’s brand identity.

External branding has a festival vibe that cultivates authentic experiences for millennials. The psychedelic style associated with Moo Out filters into social media, merchandise and even branded VW camper vans visiting outdoor live events.

 

CREDIT

  • Agency/Creative: Catherine Muldoon
  • Article Title: Chill Out with the Cow with Moo Out Milkshake
  • Organisation/Entity: Freelance
  • Project Type: Packaging
  • Project Status: Non Published
  • Agency/Creative Country: United Kingdom
  • Agency/Creative City: Bournemouth
  • Market Region: Global
  • Project Deliverables: Brand Identity, Graphic Design, Packaging Design
  • Format: Bottle
  • Substrate: Glass Bottle
  • Industry: Food/Beverage
  • Keywords: Packaging Design. Concept Packaging Design. Art Direction. Graphic Design. Brand Identity. Logo Design. Graphic Design. Illustration.

  • Credits:
    Junior Designer: Catherine Muldoon

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