Chill Bill Spritzy Red

You betcha you can chill this red! Slightly fizzy with refreshin’ aromas of red berries, flavours that’s juicin’ of cherries and explosive fruitiness. Easy drinkin’ with meatlover’s pizza or charcuterie. A chillin’ good red to be unveiled!

Chill Bill is a new product innovation in the red wine category with the objective of broadening usage occasions so that red wine can also be enjoyed in the warmer months. Chill Bill is a spritzy red wine that has to be chilled for ultimate enjoyment. Crafted from a special blend of grape varieties, including the unique CSIRO-developed Tyrian, Chill Bill is a deep-red coloured wine with a full-bodied palate, berry fragrance and spicy fruit flavour.

The brand positioning for Chill Bill is chillax, casual and somewhat humorous. The label design features a penguin hitting the waves on a surfboard and a chilled-to-the-bones Bill relaxing at the beach. The bright colours of an eye-catching blue and chilled vibes of beachy palm trees on the label will stand out on shelf versus traditional wine labels. The screw cap is printed repetitively with CHILL ME to highlight the chilled aspect of this wine. Spritzy Red is also mentioned on the label to appeal to adventurous red wine drinkers who are looking for a cool drop with a spritzy finish.

Chill Bill is a younger, fruit forward and lighter style of wine. Chilling this wine will allow the fruity notes of the wine to be more pronounced and tightens the structure of the wine so the alcohol becomes slightly less noticeable. Targeting new-to-wine drinkers, both males and females and also appealing to current wine drinkers of a new way to enjoy red wine all year round, Chill Bill is an easy drinking, approachable and chilling good red to be unveiled.

Chill Bill is not intended to be taken seriously and thus the packaging design and wine will not only get consumers to take notice but also go so far as challenging them to give it a go as it will redefine how red wine is enjoyed. Have we got your attention with this new spritzy fun?