The Brighton based design agency Chídr lately released its new studio brand identity, featuring website and social media design.

With the understanding that the duty of crafting a brand identity goes beyond creating a visual identification system, they seek to develop a new approach to communicate and to complete an identity with tangible emotions and posture, initiating meaningful conversations and connections with audiences.

“We prioritise building brand communication and relationships with clients and industry peers. However, brand communication is evolving, featuring that logos become more direct, intuitive, and minimised, as audiences are engaging with brands in diverse and more meaningful ways beyond symbols,” stated Chí, the founder of this design studio, “thus, we have adopted a new approach that more focuses on delivering brand’s posture and voice. This involves a dynamic use of signature typography and spectrum, presenting a consistent brand feel and modern elegance across various phases and contents of brand communication and different media channels.”

In website design and publishing, they employ thoughtfully relaxed layouts, colours and textures curated, aiming to convey Chídr’s confident composure and an immersive viewing experience.

“We prioritise shaping the brand’s voice, ensuring alignment between narratives with our vision.” Social media as the highly valued platform for brands and audiences to build profound communication and relationship, poses challenge to designers to define strategy to captivate readers’ rapid-fading attention and talk correctly. Chídr has been untiredly practising narrative design to approach and influence.