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Cherdak Book Community Brand Identity by Sophie Tsoy and Sasha Meltser

Cherdak Book Community Brand Identity by Sophie Tsoy and Sasha Meltser

The House of Stories is a popular community on Telegram and Vkontakte about young adult literature. The House of Stories tells about new book releases of the young adult genre, has a loyal community of authors, bloggers, and readers.

The House of Stories aims to create a warm and welcoming atmosphere where everyone feels at home and are glad to welcome participants into their family. This helps maintain the community’s loyalty and create an atmosphere of trust necessary for discussing literary themes and ideas.

Inspired by the aesthetics of the film ‘The Grand Budapest Hotel,’ the visual identity immerses the audience in a world of beauty, fantasy, and coziness. The stylish, fairy-tale, cozy aesthetic is infused with nostalgia for other times. The visual language is executed in a pastel lilac-pink palette. The Gatsby Two font references its design to Art Deco and emphasizes the turn to the past as a certain space where art and society find an answer.

The books immerse readers in different worlds, countries, and eras, where they can experience feelings of love, friendship, adventure, and discovery. This places readers in a completely different reality where they can escape their everyday life and dive into fantasy.

The House of Stories community is not only a source of interesting recommendations and discussions but also a small world where everyone can find friends, discuss their thoughts, and share their experiences. If you love reading and telling stories, the House of Stories is the perfect place for you!

CREDIT

  • Agency/Creative: Sophie Tsoy
  • Article Title: Cherdak Book Community Brand Identity by Sophie Tsoy and Sasha Meltser
  • Organisation/Entity: Freelance
  • Project Type: Identity
  • Project Status: Non Published
  • Agency/Creative Country: Russia
  • Agency/Creative City: Sophie Tsoy
  • Market Region: Global
  • Project Deliverables: Brand Identity
  • Industry: Mass Media
  • Keywords: Sophie Tsoy, Sasha Meltser, Brand Identity, Graphic Design

  • Credits:
    Art Director: Sophie Tsoy
    Graphic Designer: Sasha Meltser
    3D Designer: Alyona Skrynnikova

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