The boutique salon offers not only hairdressing, personal care services, and grooming service but also a common area for customers to get social networks together and have an unforgettable experience.
Based on the idea of communication and care, a line was drawn between the c and h to emphasize the concept of communication and caring, which is one of the basic ideas on which the salon is based.
The goal is not only to provide hair care services but to create a networking and support space for women, not just a waiting area for service.Provided with drinks, and so on to create a state of intimacy, warmth, and welcome.
The logo is drawn in the form of a geometric square inspired by chess boards with rounded edges to match the nature of the brand and target customers.
The salon mainly consumers of ladies from 18 to 35 years old who are interested in everything fashionable, trendy, different, and independent. With strong personalities, adventure lovers, and everything different and bold. So a strong and somewhat sharp “geometric” style was used with attractive bold colors and relying mainly on the type of chess squares in the visual identity.
Visual brand identity
The basic style of the identity has been used in all visual applications, whether printed or used digitally, through the use of the square element mainly with the diversity of forms of its employment to serve the content to be delivered to the target audience through an external frame to focus on the images and through employing it more so as to allow the customer to With many uses for future designs depending on the type of content and at the same time not to deviate from the general style of identity.
- Agency/Creative: alaa ali
- Article Title: Chequred Hair Studio Branding and Visual Identity
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Non Published
- Agency/Creative Country: Egypt
- Agency/Creative City: egypt
- Market Region: Middle East
- Project Deliverables: Art Direction, Brand Creation, Brand Design, Brand Experience, Brand Identity, Brand Mark, Branding, Creative Direction, Logo Design
- Industry: Fashion
- Keywords: Salon, Hair Salon, Stylist, Hair Stylist, Hair, curly, women hair, hair care, Beauty, Style
Brand Identity designer: alaa ali