Born from a love of science and nature, Chemistry Gin explores botanicals at a molecular level to bring out the best of each flavour for a perfectly balanced New Zealand gin. Setting out to explore the unexpected, a fresh take on craft spirits that blurs the line between pragmatic science and the pure joy of a well-mixed drink. Therefore, finding unforeseen links between science, nature, and experimentation were essential elements in our design process.

Conscious of avoiding any obvious chemistry lab clichés, we worked to a theme of enhancing and elevating the creative, slightly wonderous side of science. We wanted to devise a highly engaging look with a dash of intrigue, linking chemistry to relationships between people and nature.

Inspired by the idea that positive energy attracts positive energy, we created colourful abstract 3D orbs to illustrate brand ethos and evoke those wonderful moments when we become mesmerized by the magnetic people and things around us.

The orbs capture this organic interconnectedness, the shapes and colours morphing and blending into each other like polished stones or floating bubbles. Overprinting on silver foil and adding a high build element to each orb lends a sense of subtle appeal and a tactile finish. In line with Karori Drinks Company’s ethos of “treading lightly on the planet” Chemistry Wild Glass “Pharma” bottle is made with 100% post-consumer glass. The bottle requires up to 35% less energy inputs to make it, therefore it’s better for the planet than regular glass. Each beautiful bottle is completely unique with slight imperfections which add to its handcrafted feel.

Chemistry is a Wellington based gin brand taking chemistry beyond literal science to the deep human connections that enhance our lives. Created by a biochemist and her wife and proudly supporting women in science, Chemistry Gin is not just about gin. As a woman-owned start-up, Karori Drinks Company is also about giving other women a hand up. Marie and Laura are committed to investing in the next generation of women by donating $2 from every bottle of Chemistry Gin sold, to strengthen women in STEM — Science, Technology, Engineering and Mathematics.

The end result is a product with a confident, lighthearted feel that embraces experimentation and is designed to surprise people, and draw them in with the use of organic, abstract forms. An aesthetic and approach designed to help a new brand stand out and thrive in the crowded craft gin category.