Evgeniya Zhuravleva – CHEF
The Chef is a ready meal, soups, salads, drinks for sophisticated young people, living in metropolitan areas.The brand’s metaphor is based on the chef’s caring hands, who cooks fresh vegetables for you or creates the last bar in serving dishes. To enhance this effect, a mobile application was developed.When hovering over the packaging, the hands of the cook come to life.
CREDIT
- Agency/Creative: Evgeniya Zhuravleva
- Article Title: CHEF – Ready Food Packaging
- Organisation/Entity: Student, Non Published Concept Design
- Project Type: Packaging
- Agency/Creative Country: Russia
- Market Region: Europe
- Format: Bottle, Bowl
- Substrate: Plastic, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
