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Chef Lavan Packaging and Branding

Chef Lavan Packaging and Branding

Ha’chef Halavan is one of the largest culinary brands in israel, with a large variety of cooking and baking products. the brand was very outdated and needed a serious face-lift that would express it’s quality. the photographic language concept was all about the cooking process.

CREDIT

  • Design Agency: michal Suday Design Group
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Chef Lavan Packaging and Branding
  • Brand / Project Name: Chef Lavan
  • External Design Credits: designer: Nadav Shtreimer
  • Strategic Deliverables: Research / Insight, Brand Strategy, Tone of Voice
  • Design Deliverables: Packaging Design, Branding, Brand Redesign, Graphic Design, Rebranding
  • Location: Israel
  • Market Country: Israel
  • Market Region: Middle East
  • Product Category: Dairy
  • Consumer Packaging Format: Bag, Bucket, Cup, Pouch
  • Consumer Substrate / Material: Plastic, Pulp Fibre

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