” Tu’el is a Oakland-based 100% vegan skincare line with a focus on botanical ingredients and local manufacturing. I developed a visual identity for Tu’el to gain an audience in an already competitive marketplace, resulting in a brand that is contemporary, strong and clean in aesthetic. The elegant identity design mixes modern bold typography, which is then combined with playful messages to complete the visual experience of the brand’s packaging.”
CREDIT
- Agency/Creative: Chava Oropesa
- Article Title: Chava Oropesa – Tu’el Skincare
- Project Type: Packaging
- Format: Bottle, Box
- Substrate: Glass, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
